our customers
We are close to customers’ expectations and respond to their needs, as we offer quality products for home and clothing for the whole family, which are always on trend. At Pepco, we believe that price should never be an obstacle. That is why we provide our customers with the easiest access to all the products they want and need, so they can dress their families and decorate and run their homes at the lowest prices.
Our customers are budget sensitive. However, they want to be proud of how they take care of their families and homes. Value for money is most important to our customers, so low prices are crucial for us. Nevertheless, we also focus on other factors that support shopping at Pepco: our concept means a modern, friendly, convenient store, with great service that offers good good quality of varied products on trend.
in our customers’ opinion, Pepco stores stand out for:
prices
- Regular very low prices
- Value for money
- Freedom of impulse shopping
offer
- Choice: many categories & wide offers within each category
- The best categories: children & home deco
- Quality: materials & finishing
- Design: colors & styles
- Licences & brands
convenience
- Stores’ location
- Size of stores
- Friendly and professional customer service
our customers in numbers
Our customers are primarily women between the ages 25 and 45 with one or two children.
They make 30 million transactions per month.
41%
have children aged
14 or younger
visit Pepco
3,2
times a month
65%
plan their visit
to Pepco
55%
loyal
customers