Pepco offers quality home and clothing products for the whole family

at very low

Pepco is the most impressively growing value retailer in Europe. The chain is loved by customers for offering quality home and clothing products for the whole family at very low prices, and an attractive shopping experience. The first Pepco stores were established in Poland in 2004. Today, we have more than 3,600 all over Europe!

Owing to the large scale of operations and our constant attention to low operating costs, we can offer good quality products at affordable prices in a growing number of locations.

Our numbers speak for themselves!


30 million
happy customers

across Europe

3,6 thousand

in 18 countries across Europe

30 thousand

in 18 countries across Europe

20 years

of development

4 logistics centres

in Europe

our mission

We provide our customers with the easiest access to all of the products they want and need every day, to clothe their families and to decorate and run their homes, at the lowest prices.

our vision

Our goal is to become the largest, the best, the cheapest and the best known value retailer brand for clothes and houseware in Europe.

our strategy

Our strategy is based on five pillars:

grow our business

1. bigger

Grow revenue, brand and market share

2. better

Enhance portfolio of stores, categories and ranges

3. simpler

Simplify customer offer & drive operational simplicity

4. cheaper

Drive cost efficiency

grow our people

Pepco as a retail brand belongs to Pepco Group.

The company is committed to offering its shoppers – especially families on a budget – everything they need to replenish and enhance their homes across the key general merchandise, apparel and FMCG categories

Be it Pepco, Poundland or Dealz, the Group’s small to medium-sized stores are conveniently located in over 4,800 local shopping centres, high streets, and retail parks in 20 European territories.

In May 2021, the Group made its debut on the Warsaw Stock Exchange.