Pepco offers quality home and clothing products for the whole family

at very low

Pepco is the most impressively growing value retailer in Europe. The chain is loved by customers for offering quality home and clothing products for the whole family at very low prices, and an attractive shopping experience. The first Pepco stores were established in Poland in 2004. Today, we have more than 3,700 all over Europe!

Owing to the large scale of operations and our constant attention to low operating costs, we can offer good quality products at affordable prices in a growing number of locations.

Our numbers speak for themselves!


30 million
happy customers

across Europe

3,7 thousand

in 18 countries across Europe

30 thousand

in 18 countries across Europe

20 years

of development

4 logistics centres

in Europe

our mission

Our mission is to offer the lowest prices and best value to families on a budget.

our vision

Our vision is to build Europe’s best clothing and home led discount retailer.

our strategy

Our strategy is based on three pillars:

1. customer focused

We must put the customer at the heart of everything we are doing

2. people led

Making the colleague experience the best it can possibly be

3. tech enabled

Smart tech investments that power our business, enabling low cost and consistent delivery

Pepco as a retail brand belongs to Pepco Group.

The company is committed to offering its shoppers – especially families on a budget – everything they need to replenish and enhance their homes across the key general merchandise, apparel and FMCG categories

Be it Pepco, Poundland or Dealz, the Group’s small to medium-sized stores are conveniently located in over 4,900 local shopping centres, high streets, and retail parks in 20 European territories.

In May 2021, the Group made its debut on the Warsaw Stock Exchange.