Pepco offers quality home and clothing products for the whole family

at very low
prices.

Pepco is the most impressively growing value retailer in Europe. The chain is loved by customers for offering quality home and clothing products for the whole family at very low prices, and an attractive shopping experience. The first Pepco stores were established in Poland in 2004. Today, we have more than 3,900 all over Europe!

Owing to the large scale of operations and our constant attention to low operating costs, we can offer good quality products at affordable prices in a growing number of locations.

Our numbers speak for themselves!

over

30 million
happy customers
monthly

across Europe
over

3,9 thousand
stores

in 18 countries across Europe
over

31 thousand
employees

in 18 countries across Europe

21 years

of development

5 logistics centres

in Europe

our mission

Our mission is to offer the lowest prices and best value to families on a budget.

our vision

Our vision is to build Europe’s best clothing and home led discount retailer.

our strategy

Our strategy is based on four pillars:

1. refocus and digitise our customer proposition

We’re sharpening our focus on core customers and value, strengthening kidswear and essentials, and using data and digital tools to boost engagement and long-term customer value.

2. controlled expansion in CEE

Calibrated store expansion for established markets; ​
expanded growth footprint in newer markets​

3. upgrade our core ​operating platform​

We’re transforming our value chain and building a modern technology landscape to drive efficiency, agility, and strategic execution.

4. win in Western Europe

We’re fixing past market entry mistakes and driving profitable, controlled expansion through a more disciplined and return-focused capital strategy.

Pepco as a retail brand belongs to Pepco Group.

Pepco is a European chain of discount stores offering apparel for the entire family as well as household products at very low prices. The company is committed to providing customers - especially families on a budget - with everything they need to refresh and enhance their homes across key general merchandise and apparel categories.

Be it Pepco or Dealz, the Group’s small to medium-sized stores are conveniently located in over 4,000 local shopping centres, high streets, and retail parks in 18 European territories.

In May 2021, the Group made its debut on the Warsaw Stock Exchange.