Most of Pepco’s customers are women who take care of their homes and their loved ones on a daily basis. Everything they do, they do with their families in mind. Just like us.
We also take care of our customers, tailoring our offer to their expectations. We are constantly changing and striving to meet their needs as much as possible.
At Pepco we believe that every woman deserves to be able to buy clothes for her family to look good in, and products for her to be proud of her home. Price should never be a barrier to do so. This is why we provide our clients with a wide range of products, all at very low prices on each market where we operate.
In CEE countries Pepco has stable leadership position
as a brand for children and women clothes and home articles, known by over 90% of women.
Pepco is perceived as a brand offering low-priced products,
with attractive children’s apparel range, and as a source of indulgence and good bargains.
During the last 7 years, Pepco market shares grew in all product categories and reaches, e.g.
30,4%-40,4%
in kidswear, depending on the country. That places Pepco
1st in the market.
In 2022, we presented a new visual concept and arrangement of our stores – New Look. The changes include new branding, navigation and communication in the store as well as a rearranged layout and new product lines. The changes at Pepco are the implementation of the brand’s current slogan: „Feel the quality, love the price.”
Pepco marketing communication is built around products and their value, always at the lowest prices.
Key media channels are digital (incl. social media) and TV, supplemented by cooperation with influencers. The Pepco website guides our clients through current promotional offers and the latest collections.
Pepco marketing communication is built around products and their value, always at the lowest prices.
Key media channels are digital (incl. social media) and TV, supplemented by cooperation with influencers. The Pepco website guides our clients through current promotional offers and the latest collections.
Discover our online promo brochure
